The Mid-Century Linen Post Card evolved as a hybrid art form, an early form of social media that provided not simply a document of the forms of landscape, architecture, urban design and people that they pictured, but a unique perspective onto the urban development of the American West.
Almost a form of advertising for this young part of the country, they captured and celebrated both the preexisting natural beauty of the landscape as well as the high speed transformations of it to suit man’s need for growth, commerce, transportation, industry, entertainment, business, education, and public institutions. This created a new and modern way of framing American life, which, in turn, created new ways of experiencing it.
Mid-Century Linen Post Cards were the equivalent to today’s social media fascination of Instagram, Pinterest, Flickr, Twitter and Facebook. Close to a billion cards were printed, mailed, and shared from the 1930s to the 1960s with mail delivery several times a day. This created a visual history of everything at one of the most dynamic economic, social, and environmental transformations of the 20th century United States. The documentation of these evolutions of human experience and urban growth are captured and distributed by the remarkably valuable and heretofore underexplored resource of the Mid-Century Linen Post Card.